Starting something is intoxicating but as you may have already experienced, “build it and they will come” is true in film but not reality. Success in media and technology is never the overnight success you hear; that’s an outcome of the groundwork laid in the market, to create for you customers.

Startup marketing is unique and challenging because of your limited resources. True of limited time, money, or talent, every step you take, no matter how small, should be flawlessly executed and informative. Traditional marketing lessons and strategies rarely work for startups, this is where we learn what does.